The latest song 'Jalte Diye' from Salman Khan and Sonam Kapoor starrer ‘Prem Ratan Dhan Payo’ was launched in a unique way.  Prior to the song launch, the fans were in for a big treat when Salman Khan sent out his first ever Twitter video by expressing what Love in a Sooraj Barjatya film means to him.  Alongside his co-star Sonam Kapoor also sent out her video on Twitter by expressing what her inspiration in love.

While Salman revealed that the song would be launched today,  Sonam went a step further and asked fans what love meant to them,  which the films official handle took up and started an activity called #CelebratePremWithJalteDiye and asked fans to tell the world what love means to them by sending in videos.

The song showcases the beautiful tender romance between the couple – Prem and Maithili from Prem Ratan Dhan Payo.

Watch the song here:

‘Prem Ratan Dhan Payo’ is an Indian family drama film, directed by Sooraj Barjatya. A Rajshri Productions’ film, presented by Fox Star Studios, ‘Prem Ratan Dhan Payo’ stars Salman Khan, Sonam Kapoor, Neil Nitin Mukesh and Anupam Kher. The film is slated to release this Diwali i.e. November 12, 2015.