Grand Finale of Amazon India Fashion Week showcases a journey from the past to the future!

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The Grand Finale of the five day long fashion extravaganza,Amazon India Fashion Week culminated with a spectacular show put together by 16 of India’s most celebrated designers, who paid ode to popular indigenous Benarasi weave. Curated on the theme of ‘Born in Benaras’, all designers presented their interpretations in Benarasi weave; showcasing the weave’s journey from being used only in traditional wear to now finding a place in contemporary fashion. 


The designers– Rohit Gandhi & Rahul Khanna, Namrata Joshipura, Ashish N Soni, Rajesh Pratap Singh, Abhishek Gupta, Gauriand Nainika, Alpana and Neeraj, Abraham and Thakore, AnupamaaDayal, Malini Ramani, ATSU, Arjun Saluja, Manish Arora, JJ Vallaya, Sabyasachiand TarunTahilian, created mesmerising designs in Banarasi weave using a wide palette of colors likeblack, gold, red and blue; presenting the weave in creative and modern interpretations.


The Grand Finale showcased a fresh take on Benarasi weave across Western and Indianlooks. Designers played with the Benarasi brocade on long jackets,A-line skirts, Boho chic resort wear, sarees as well as lehengas, givingthehandcrafted weavea more western and edgier touch. The rich assortment of creativity and ideas in colourful threads started with a western collection in more of black and golden tones, followed by western collection with fusion of colors which was then concludedwith the rich Indian garbs in turquoise, red and gold colors using the season’s fresh bridal hues.


“We are extremely thrilled to have a stunning and grand culmination promoting the Benarasi weaves. An  impressive list of 16 designers presented their expert and unparallel creative benchmark, with the encouragement and belief instilled by Shaina NC to take this forward in alliance with our title sponsor It was undoubtedly the most anticipated gala closing show ever seen. Our talented designers have successfully reflected the old world charm of Benaras on the contemporary canvas. We look forward to having such collaborations in future and evolving the fashion dynamics of India”, said Sunil Sethi, President, FDCI.


“I would like to thank and congratulate FDCI and all 16 designers for putting together a spectacular show.The outstanding reinvention of Benarasi weaves at the ramp today was magical. We are very pleased to partner with FDCI as this association has given us a great opportunity to liaise with the huge talent pool of designers. We want to work with them and help them leverage the power of technology to access and provide unique experiences for their new generation customers across India and the world.”said Susan Saideman, Head, Fashion, Amazon India.

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