It was a night to remember as Soulaa Jewels, a brand known for meaningful and elegant designs, lit up the Hot Sheetz pop-up at Reaviva, Bandra. The event brought together names like Aoora, Shweta Khanduri, Siddharth Sibal, and Devashish, and celebrated identity, heritage, and the magic of finely crafted jewellery — with an exciting twist.

The highlight? Soulaa’s unique jewellery auction. But this wasn’t just any auction. The highest bidder didn’t just win a stunning piece of jewellery — they also received a surprise reward that was personal, rare, and truly unforgettable.

Soulaa wowed everyone by launching something never seen before in India — fashion jewellery blended with NFC technology. This tech upgrade made jewellery interactive and meaningful, turning each piece into more than just a fashion accessory. It was a whole new way to wear luxury. And yes, Mumbai was the proud first stop of this new era.

Soulaa began with just 16 special pieces, inspired by the Hindi word “Solah”, meaning sixteen. The name reflects both the brand’s roots and its belief in growing with purpose — where every piece has a story, and each story is designed to last forever.

From timeless heirlooms to bold, modern styles, Soulaa makes jewellery for every kind of woman — especially those who wear their stories with pride and strength. Already reaching customers across the globe, the brand is now preparing to launch in select stores and is dreaming big with global plans.

Siddhant Parakh said ”We weren’t just creating jewellery; we were crafting emotion, identity, and innovation, one piece at a time. With Soulaa, fashion became function, and every sparkle had a soul”