‘GLAMOUR’, India’s largest jewellery exhibition announces its new face, ‘Rakul Preet Singh’
‘GLAMOUR’, India’s largest B2C fine jewellery exhibition has emerged as an integral event on the fashion calendar. Set to be held on 26th, 27th and 28th July, 2019 at Hotel Sahara Star, the exhibition is all set to celebrate the emerging jewellery trends and Indian Bridal Fashion at its luxurious best. While the exhibition is known for bringing up an eclectic mix of luxury brands and premium jewellers, who redefine fashion equation for the coming season, it won’t be an exaggeration to say that the show does it with style. With this year being no different, GLAMOUR has chosen renowned actress Rakul Preet Singh for their upcoming edition.
Having worked for various films in South and in Bollywood along with latest Super hit De De Pyar De, Rakul will be the flavour of GLAMOUR’s upcoming season. She has also shot an exclusive campaign of ‘GLAMOUR’ early this month; the campaign was styled by none other but our favourite Celebrity Stylist - Aastha Sharma, with Hair and Make-Up accredited to Namrata Soni, the campaign was shot by Fashion and Celebrity Photographer - Rahul Jhangiani, with shoot location venue accredited to Windsor Grande Residences. Mood for all occasions right from bridal to cocktail to millennial look were created integrating jewellery masterpieces of Charu Jewels of Surat; Raniwala 1881 of Jaipur; Rare Heritage, A Mehta Emporium Initiative; Rasiklal Sankalchand Jewellers; Shobha Shringar Jewellers and Zewar by Valchandson Jewellers.
On the occasion of GLAMOUR’s campaign shoot, Rakul states, “Shooting for this campaign was very exciting and indeed an experience of a kind. I have had a lot of fun working with my favourite people and my team on this project. Most importantly, I am very thrilled to be a part of GLAMOUR 2019 and look forward to meet all my lovely fans there.”
The magnificent splendour of Indian royalty is revisited in this spectacular campaign where the Jewellery trends for 2019 are curated effortlessly by GLAMOUR. Each look echoes the intricate opulence of bygone treasures.
Bulbeer Gandhi, Event Director, Lifestyle Division, ABEC ITE said, “Every season, at GLAMOUR we coronate a celebrated personality as the face of the event. We are very excited about our association with Rakul as she resonates the quintessential pride and enigma of the event’s constellation.”
GLAMOUR has had successful alliances with other A-list names such as Bhumi Pednekar, Prachi Desai, Shraddha Kapoor, Soha Ali Khan, Neha Sharma, Urvashi Rautela and Vaani Kapoor to name a few. In the presence of this supremely beautiful, sensational and gorgeous actress, Rakul Preet Singh GLAMOUR yet again will exhibit the finest of bejewelled treasures best for the upcoming bridal & festive season.